Agoda's latest data indicates a significant shift in Asian travellers' preferences towards booking flexibility in 2026. The digital travel platform's analysis shows that free cancellation and pay-at-hotel options are increasingly popular, reflecting a desire for greater control over travel plans. These options have climbed into the top 10 most-used search filters across the region, alongside traditional preferences like accommodation type.

The data reveals that whilst accommodation type remains the most-used filter, accounting for 19% of all filter use, travellers are increasingly prioritising flexibility. Andrew Smith, Senior Vice President of Supply at Agoda, noted, "Search filters can reveal what travellers want to know before they book, whether that's the right accommodation type, greater flexibility, or confidence in the quality of a stay."

Agoda suggests that accommodation providers can leverage these insights to better meet evolving traveller expectations. By implementing flexible cancellation policies and localised payment options, properties can reduce booking friction and increase guest confidence. Additionally, accurate property categorisation and comprehensive amenity tagging are crucial for visibility in search results.

To further cater to diverse traveller preferences, Agoda recommends that properties tailor their offerings to match the specific search habits of their target markets. This could involve highlighting family-friendly facilities, included breakfasts, or proximity to public transport, depending on the audience.

With over six million accommodation listings, Agoda continues to support partners in capturing high-intent interest through its integrated platform, offering a comprehensive range of travel options and insights

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.