Ecotourism Australia is celebrating 35 years of promoting sustainable tourism. Established in 1991, the organisation launched the world's first national ecotourism certification programme in 1996. It has since grown to certify approximately 2,500 tours, attractions and accommodation providers across Australia and the Pacific.
Recognised by global platforms such as Booking.com and Google, Ecotourism Australia has helped shape international sustainable tourism standards.
CEO Elissa Keenan highlighted the important role of individuals and businesses in advancing sustainable tourism. "From early pioneers to passionate small and family-owned businesses, their commitment and leadership have been central to the organisation's success," she said.
Keenan also recognised the contribution of certified operators. Their work demonstrates that sustainability depends on commitment rather than business size.
Looking ahead, Ecotourism Australia aims to maintain rigorous certification standards amid growing scrutiny of environmental claims. The organisation also plans to expand its certified community and advocate for supportive government policies.
"The role of independent, third-party certification has never been more critical," Keenan said.
Caroline Densley, the newly appointed Chair of Ecotourism Australia's Board, welcomed the opportunity to lead the organisation during this milestone year. She emphasised the need to embed sustainability in tourism operations and policies. The goal is to deliver lasting benefits for businesses and communities while protecting natural and cultural assets.
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
