FotoField / Shutterstock.comAgoda will launch its Mega Sale campaign from 16 to 30 November, with VIP Priority Access beginning on 12 November. The campaign offers hotel discounts of up to 60%. A special Flash Sale on 27 November will feature savings of up to 70%.
The promotion targets value-conscious travellers across Asia. It also comes as Agoda's Asia Travel Pulse report points to growing demand for international travel, particularly among travellers from Hong Kong and Singapore.
More than 80% of respondents in both markets plan to travel mainly internationally over the coming year. However, 53% say lower costs would encourage them to travel more.
Andrew Smith, senior vice president of Supply at Agoda, said travellers were already planning their 2027 holidays but remained focused on value.
"As travellers set their sights on 2027 travel, with some looking to head further afield, that's great news for our hotel partners. But they also want to know they're getting good value," he said.
Agoda's Mega Sale will give hotel partners an opportunity to promote competitive rates and attract international guests. The campaign also coincides with key booking periods, helping properties gain greater visibility.
Popular destinations vary by market. Hong Kong travellers favour Tokyo, Taipei and Fukuoka. Meanwhile, Singaporeans prefer Bangkok, Kuala Lumpur and Tokyo.
Demand for international travel is also growing in other Asian markets. According to the report, 43% of respondents in the Philippines and 45% in Taiwan expect to travel mainly overseas in 2027.
The campaign highlights the importance of competitive pricing in turning travel interest into bookings. It also offers hotels an opportunity to capture growing demand for international holidays.
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
