Aiden, part of BWH Hotels, is accelerating its global growth with the announcement of over 20 new hotel developments. The brand, known for its contemporary design and locally inspired guest experiences, has recently expanded its portfolio to 58 hotels worldwide. This expansion reflects a growing demand for Aiden's flexible development model and unique positioning, offering guests access to the Best Western Rewards loyalty programme.

Recent openings in Asia-Pacific, North America, and Europe highlight Aiden's appeal to travellers seeking distinctive stays. Brad LeBlanc, Senior Vice President and Chief Development Officer at BWH Hotels, stated, "Travellers today aren't looking for another hotel that feels exactly like the last one. They want places with personality, a sense of discovery, and a connection to the destination."

In 2026, Aiden opened several new properties, including Aiden by Best Western Velbert in Germany, Aiden Surawong Bangkok in Thailand, and Aiden by Best Western Sacramento Downtown in the US. Each hotel is designed to reflect the local community's character, offering a blend of contemporary design and neighbourhood-inspired storytelling.

Looking ahead, Aiden plans to open new hotels in Denver, Tempe, Toronto, and Pullman by 2027. These locations will feature locally inspired designs and unique amenities, such as Denver's Rooftop Social and Tempe's Burnt Flour restaurant.

Aiden's Art Welcomes You In initiative, which collaborates with local artists to create site-specific installations, will also expand to new locations, reinforcing the brand's commitment to design-led hospitality.

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