AIME bucks industry challenges

Asia Pacific Incentives and Meetings Event (AIME), held in Melbourne from 17–19 February, has successfully delivered an invigorating industry event, with over 2,500 visitors and 300 exhibitors descending on the showroom floor.

With over 10,000 meetings taking place over two days, quality buyers and exhibitors connected to conduct business for the years ahead. Furthermore, overall registrations saw a 20% uplift despite current reduced levels of international travel due to the COVID-19 virus outbreak.

“The beginning of 2020 has seen our industry faced with many challenges, both locally and abroad, however the community spirit however community spirit imbued AIME 2020 and has never been stronger. The feedback from both buyers and exhibitors so far has been incredibly positive and we’re proud to have delivered what we set out to do. Looking forward to 2021, we will continue to improve and elevate the AIME experience yet again,” said Matt Pearce, CEO of Talk2 Media & Events.

Kicking off the three-day event, the Knowledge Exchange connected delegates from all over the world for a day of education and community building and were welcomed by the Victorian minister for tourism, sport and major events, Martin Pakula.

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