Alaska earns top spot as ‘most booked cruise destination’ in 2019

Cruise ship in Alaska
A cruise ship at a port in Juneau, Alaska

On its third consecutive year as the most booked domestic cruise destination in the US, Alaska continues to dominate in a 2019-2020 travel trends survey among over 400 Travel Leaders Group advisors.  

Travel Leaders Group, one of North America’s largest travel agency companies, has revealed Alaska is the favourite cruise destination with Orlando not too far behind, followed by Las Vegas, New York City and Honolulu.

Internationally, Caribbean cruises and Cancun, Mexico, respectively, maintained the top two spots, while Italy jumped from fifth to third place. European river cruises and Mediterranean cruises were fourth and fifth, respectively.

“We’re seeing strong growth and demand for luxury river cruises”

Travel Leaders Group CEO Ninan Chacko said: “Cruising, whether it’s to Alaska, to the Caribbean or a European cruise in the Mediterranean, is a perennial favourite among North Americans.

“With so many new ships coming on board, we’re seeing strong growth and demand for luxury river cruises that allow you to explore smaller cities along rivers such as the Danube.”

According to the survey, more than half (56%) of travel agents foresee booking a luxury river cruise in 2020.

Danube Gorges, Romania, Europe
Danube Gorges, Romania, Europe

According to the Cruise Lines International Association (CLIA), around 32 million passengers are expected to set sail in 2020. To meet ongoing demand, cruise lines are scheduled to debut 19 new ocean ships in the upcoming year.

“Women only” trips saw the most growth in Travel Leaders Group bookings compared to last year, earning a fifth place on the list of top niche travel areas. Top “up and coming” destinations for 2020, according to travel advisors, include Bora Bora, Thailand, Ecuador – Galapagos Island and Croatia. Year over year, the Maldives, Bora Bora, Galapagos and Croatia moved up the list.

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