To automate or not to automate, that is the question

By Ahmed Youssef (Joe), EVP Corporate Development and Marketing, Hospitality, Amadeus

Amadeus - automation

Technology is a divisive topic. On one hand, it’s seen as a silver bullet solving any number of challenges.
On the other, it’s the necessary evil taking people’s jobs and creating a cold, impersonal guest
experience.

It’s almost impossible to predict the ramifications of replacing humans with technology until it actually happens. However, in an industry where personal touches matter a great deal, we are treading a fine line between innovation and over-kill. We can’t call ourselves the hospitality industry without people.

Technology hasn’t (and never will) change the needs of our guests – a clean room, discreet service, a
quick and seamless check-in/check-out. However, guest expectations have increased over time and w…

Please login or create a free profile to read the full article.

You might also like

Comments are closed.

X
GET THE LATEST TRAVEL INDUSTRY NEWS, JOBS AND EVENTS STRAIGHT TO YOUR INBOX!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close