Accor is set to debut the iconic Raffles brand in Bahrain after signing a milestone agreement with GFH Financial Group (GFH) to manage the kingdom’s first ultra-luxurious retreat. The management agreement for Raffles Bahrain marks the start of the partnership between the two entities and consolidates Accor’s presence in the kingdom where it currently operates six properties.
Raffles Bahrain will continue the legacy of Raffles brand with a landmark takeover of the Al Areen Palace & Spa. This highly anticipated private resort features 78 pool villas as well as the region’s largest spa and hydrotherapy facility and landscaping inspired by the Arabian palace gardens.
“We have partnered with GFH Financial Group to debut the Raffles brand in Bahrain, a destination which has emerged as a sophisticated option for discerning travellers from the Gulf and all over the world,” said Mark Willis, chief executive officer of Middle East and Africa at Accor.
Hisham Al Rayes, chief executive officer of GFH said: “Launching the globally-revered luxury brand Raffles is a major achievement for Bahrain, elevating its status as a lifestyle destination and significantly enhancing GFH’s fast-growing collection of prestigious real estate projects.”