Guestline appoints Robert Gorby as chief marketing officer

Hospitality software business Guestline has announced the appointment of Robert Gorby as chief marketing officer, effective immediately. Robert is the latest addition to the company’s senior marketing team following its expansion and recent recruitment of a new product marketing manager.

Gorby brings over 15 years of experience from previous positions in customer engagement and marketing management at global technology companies including SDL plc, Powwownow, and AVG Technologies. He will be responsible for developing and delivering marketing strategies to accelerate Guestline’s international and UK growth.

“Driving changes that will benefit our cloud-based offering”

Gorby said: “I’m delighted to be joining Guestline at such an exciting time and to be charged with creating demand and growth opportunities for the business. I look forward to leading the sales and marketing teams in furthering global outreach in the hospitality industry by driving changes that will benefit our cloud-based offering, and continue to satisfy the needs of hoteliers with market-leading technology.”

Andrew McGregor, CEO, Guestline, added: “Guestline is experiencing a strong period of UK and European growth, supported by an on-going commitment to investing in and evolving the senior management team in key regions. Robert’s appointment is therefore a strategic move to enhance Guestline’s existing portfolio and strengthen our position as industry leaders in the global hospitality technology market.”

Guestline’s cloud-based property management, distribution and digital marketing software is developed to enable hospitality business owners and managers in sectors such as hotels and serviced apartments to deliver measurable business improvement both efficiently and profitably.

Specialist technology developments include integration with many third party applications, tokenisation for PCI compliance, website design and additional functionality to improve customer service and capture more revenue.