Hotella Nutella to spread hazelnut and cocoa in California

An artist’s rendering of Hotella Nutella

Hotella Nutella, a weekend getaway experience dedicated to the beloved spread, is set to open January 2020 in Napa Valley, California. Inspired by Nutella, The Original Hazelnut Spread, the exclusive one weekend only pop-up will treat three Nutella fans and their guests to a breakfast experience that showcases new ways to enjoy the hazelnut spread.

Consumers interested in vying for a reservation for the weekend of 10-12 January 2020 can apply for the chance to win a visit to the property by going to, and creating a video that demonstrates how Nutella makes their mornings special.

Featuring larger-than-life jars of Nutella and breakfast decor, as well as hazelnut and cocoa spread-inspired hotel items, the ultimate weekend breakfast experience will allow winning fans to take their passion for Nutella to new heights.

“Hotella Nutella reimagines the joy of the hotel stay”

“Hotella Nutella reimagines the joy of the hotel stay with a special breakfast experience that allows fans to enjoy Nutella in new and different ways,” said Todd Midura, vice president of marketing at Nutella North America, Ferrero. “We hope our guests learn how to recreate the magic of Hotella Nutella at home, giving them more opportunities to gather with friends and family to enjoy a special breakfast.”

Following in the footsteps of the Nutella Cafes in New York and Chicago, Hotella Nutella will give Nutella-aficionados immersive activities that highlight the best of the brand.