Supercruises launches first ‘online-only’ cruise booking platform

Researching and booking cruises online just became easier with Supercruises, the UK’s first ‘online-only’ booking engine.

Created to be simple and seamless, Supercruises works independently with fourteen of the world’s largest cruise lines. It enables consumers to curate and purchase every aspect of their cruise experience online, browsing from 11,000 different global cruise packages, in 30 global regions and covering over 1000 ports.

The website ( includes the latest deals from P&O Cruises, Norwegian Cruise Line, M&C, Royal Caribbean, Princess, Regent Seven Seas and Cunard Line, among many others.

“Modern consumers deserve the same ability”

Alexander Panagopulos, chairman and chief executive of Supercruises, commented: “We believe that modern consumers deserve the same ability to research, compare and find the best value cruise experience that they currently enjoy and expect when booking hotels or flights online.

“With the launch of Supercruises, we have created an independent service designed from scratch to allow both first-timers and cruise enthusiasts to select and book their dream cruise seamlessly and fully online, in just a few clicks.”

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The team at Supercruises also developed over 50 separate how-to guides to cruising, covering topics from ‘cruising with the family’ and ‘shore excursions’ to ‘onboard tipping policies’. It also boasts over ten separate search filters, more than twice as many as leading competitors.

“Designed just for them”

Panagopulos added: “We are honoured to be working in partnership with the most famous and respected names in cruising to enable more people to experience the joys of cruise and find and book an unforgettable experience, designed just for them.”

Supercruises is registered and headquartered in London and is part of the Arista Group.

SupercruisesAlexander Panagopulos