Ctrip Group CMO Sun Bo and the governor of the Tourism Authority of Thailand (TAT), Yuthasak Supasorn, met today to discuss a potential partnership between the two organisations, to encourage even more leisure travellers to visit the Land of Smiles.
The talks including possible destination marketing strategies and the joint introduction of sustainable and responsible industry practices. And, if it goes ahead, will see the development and promotion of more premium and specialised tourism options, in a bid to attract the more affluent Chinese outbound tourist.
“Unique, welcoming and valuable”
“Thailand‘s commitment to providing a unique, welcoming and valuable travel experience is widely recognized and appreciated by travellers,” said Sun Bo.
“The South-East Asia market is a primary focus for us going forward, and we look forward to working closely with Thailand to deliver to premium travellers a richer local Thai experience, and to develop the market for adventure and sports-oriented travellers, weddings and honeymoons, wellness and eco-tourists, and other tourists searching for unique and rewarding experiences.”