Singapore Airlines (SIA) and Singapore Tourism Board (STB) will take Singapore to the world stage with the launch of a light-hearted film series, titled ‘Unexpected Journeys’. The series – with three episodes spanning 20 minutes each – aims to surprise global audiences with the impressive range and value of experiences that both brands have to offer.
The three short films have been unveiled on the campaign’s dedicated YouTube channel. In ‘Unexpected Journeys’, Singaporean comedian, actor and host Rishi Budhrani travels to the hometowns of The League of Extraordinary Communities for an unconventional holiday.
The film series was created by SIA and STB to demonstrate the unexpected experiences that Singapore and Singapore Airlines have to offer travellers. The series authentically showcases the depth and breadth of Singapore and the distinctive experiences travellers can enjoy in the destination as well as on board Singapore Airlines.
It highlights unexpected activities and experiences, including retail, dining, nightlife, culture and entertainment itineraries in Singapore, and intrigues visitors with a lesser-known side of Singapore.
“We are excited to play host to travellers as they travel with us and go off the beaten path to experience Singapore through authentic and meaningful experiences that are unforgettable and uniquely local,” said Campbell Wilson, senior vice president of sales and marketing at Singapore Airlines.
“Through the campaign’s bold and creative format, we invite viewers to take a sneak preview into the unexpected aspects of Singapore life through a series of three short and fun films,” said Lynette Pang, assistant chief executive of marketing group at STB.