Anime and comics, once niche interests, are now driving a significant wave of outbound travel from Singapore, according to new data from Trip.com. The travel service provider has observed a 195% year-on-year increase in searches for anime and comic-related travel experiences across Asia. This surge is largely attributed to young Singaporeans, particularly Gen Zs and Millennials under 35, who are seeking immersive journeys linked to their favourite anime worlds.

Singapore has emerged as a top source market for international travellers attending major events like AnimeJapan 2026 and Hong Kong Comic Con 2026. These events are attracting a predominantly young audience, with more than half of ticket buyers aged between 25 and 34. The appeal of anime culture is also evident in hotel bookings, which have spiked near convention venues during key event periods.

Beyond conventions, anime culture is influencing travel choices through themed accommodations and curated routes tied to iconic series. This trend reflects a broader shift towards culturally immersive travel experiences, driven by storytelling and shared passions. "Anime is no longer just something to watch," notes Trip.com, highlighting its growing role in shaping travel motivations.

The impact of anime extends beyond events, with fans visiting real-life locations featured in anime and manga. Popular districts like Akihabara in Tokyo have seen a 10% year-on-year increase in hotel bookings, driven by travellers from Singapore and other Asian countries. As anime continues to shape travel trends, it represents a shared passion that transcends borders, connecting global fan communities through culturally rich experiences

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.