• NEWS
    • SUBSCRIBE TO TD
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • RSVP PORTAL
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING TD
    • About TD (Travel Daily Media)
    • Advertise with TD
    • What is Native Content?
    • Executive team
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • Content team
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • Sales team
      • Anthony (Regional Director-APAC)
      • Paul A (BDM-Asia)
      • Martin (BDM-Asia)
      • Paul M (BDM-Bangkok)
    • Events team
      • June (Director)
      • Arlene (Snr Events Mgr)
      • Krystal (Attendee Relations)
      • Zy (Snr Sales Mgr)
      • Mary (Snr Sales Mgr)
      • Arjay (Snr Sales Exec)
  • SELF SERVICE
    • 2023 TD Media Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Laugh of the day
    • Travel Bloggers
    • Podcasts – Features
    • Podcasts – Daily News
    • Mergers & Acquisition
      • Investor/Buyer wanted
      • Business for sale
      • M&A News
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Refer Someone
    • Refer yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy tickets
    • Sponsor
Travel Daily
Airlines and AviationAirChina

“Bollywood beating Hollywood in China” – APEX Asia 2018 Preview

By Alastair Newport On Mar 12, 2018
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

Share

With Apex Asia kicking off its first day tomorrow, in Shanghai, Travel Daily is running a short series of interviews and previews of this year’s event, packed with opportunities to, as APEX puts it, “foster the international exchange of ideas, cutting-edge information, industry best practices and the latest in technological trends”.

APEX (The Airline Passenger Experience Association) is the non-profit organisation behind APEX Asia, made up from some of the world’s biggest airlines, media and industry suppliers — check the full list here — to help bring them all together with one vision, to improve the passenger experience.

To get things rolling I spoke to Jovita Toh, CEO of Encore Inflight Limited, to get an insight into her Apex Asia session and what she is looking forward to this week. Created just eight years ago, Encore Inflight work with their clients to curate an enthralling and customer targeted IFE programme.

How did you come to be involved in the Apex Asia Conference?

I have been a member of APEX since our company was founded in 2010. As we are based in Hong Kong and we distributed all Asian language content, we are particularly interested in being a part of the Asia conference.

What are you looking forward to most about Apex Asia this year?

I think it’s the same for most attendees — meeting new people and learning something new.

Your session is called ‘Content for the Region: Asia in Demand’, what’s your angle?

My approach would be that it is a myth that the Chinese only watch Chinese movies, or Koreans only watch Korean movies, etc. Looking at box office results in the region, you will be surprised to know that an Indian movie actually beat almost all Hollywood movies in China. Just like a Korean movie taking the top box office spot all over South East Asia. Asia is in demand, but not just in the traditional way that they appeal only to native speakers.

Without giving too much from your presentation, what do you think is the future of inflight entertainment and what can we learn from you?

The future of inflight content lies in diversity. And, you will learn that while most airlines focus on having content only for the destination they fly to, it really doesn’t matter, in the world we live in today, the language barrier no longer exists. What matters most is the quality of the content and content that is not easily accessible to passengers, such as festival gems made with so much passion which never makes it to the theatres or online platforms because of the lack of money for marketing, etc.

Click here for the schedule of speakers and  to learn more about Apex Asia 2018.

APEX (Airline Passenger Experience Association)Apex AsiaEncore Inflight
Share

Comments are closed.

POPULAR STORIES

Cora Cora Maldives invites all to their Harry Potter-themed…

Experience Amazing Thailand through “The Bachelor”

Klook drives Thailand’s tourism resurgence with more…

Agoda announces ‘Buy 1, Get 1 Free’ on airfares to Hong…

Prev Next 1 of 5,547

PARTNER CONTENT

  • The Gem of the East: Rayong Marriott Resort & Spa is the idyllic getaway near Bangkok

    Read More...
  • There is no destination like it: Experience Rottnest Island with Rottnest Express

    Read More...
  • Calling for nominees: TD IWTA to honour inspiring women in a prestigious award ceremony

    Read More...
  • The time to Get Modern is now

    Read More...
  • 5 ways Sabre reduces turbulence as NDC takes off

    Read More...
  • 5 reasons why you should stay in the newly-renovated Le Méridien Bangkok

    Read More...
  • Discover the excellent MICE offerings of Bali Dynasty Resort

    Read More...
  • 137 Pillars Suites & Residences Bangkok: The perfect destination for a remote work experience in the Thai capital

    Read More...
  • Discover luxury and convenience at Ascott Thonglor Bangkok

    Read More...
  • 5 reasons why Crowne Plaza Sydney Coogee Beach is the perfect family-friendly beachfront getaway

    Read More...
  • Embark on an immersive experience at the relaunched Melbourne Skydeck

    Read More...
  • Discover the wonders of Queensland with this fantastic tool for travel trade partners

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Klook.com
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
      • Mergers & Acquisition
        • Buyers/Investors wanted
        • Business for sale
        • News
  • EVENTS
    • Thirsty Thursday
      • RSVP Portal
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Refer Someone
    • Refer yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy Tickets
    • Sponsor