Arabian Travel Market (ATM), recently hosted the first digital ATM advisory board meeting with the impact of the COVID-19 pandemic on the tourism and hospitality industry dominating the discussion. The board will continue to provide guidance on industry themes, challenges, growth opportunities and future strategies in the Middle East travel and tourism sector, however, this will now be set against a backdrop of COVID-19 and how the industry can adapt to the ‘new norm’.
Danielle Curtis, exhibition director in Middle East at ATM said: “The advisory board is a cross-section of industry leaders who provide an insight based on first-hand experience of the trends impacting the tourism industry. Their knowledge ensures ATM continues to act as a voice for the industry by providing support and direction during these difficult times.”
The meeting addressed the impact COVID-19 will have on the international trade show arena through discussions focused on the key learnings from businesses during the pandemic and the resulting changes to the industry. It also provided an insight into the ‘new normal’ for the tourism industry, and the approach to dealing with new social distancing measures, reliance on domestic tourism and the impact of airline restrictions.
Three phases of recovery were identified during the discussion. Phase one will focus on domestic travel and the local market, the second phase will be regional travel, and finally the international market when borders begin to open again.