Arabian Travel Market (ATM) has reconfirmed that the 2021 edition of its annual showcase will go-ahead in-person at the Dubai World Trade Centre (DWTC) from 16 – 19 May, as final preparations are being put in place, in particular health and safety.
In addition to Reed Exhibitions’ Global Covid-19 ‘Safety Shows’ Health & Safety strategy, ATM is working closely with the team at the Dubai World Trade Centre and with Dubai’s Department of Tourism and Commerce Marketing (DTCM) to provide a safe, touchless and seamless experience for all.
The show will strictly adhere to the health and safety guidelines set by the Dubai Government and followed by venue. The team at DWTC are working hard to ensure that all events run safely and have implemented a range of measures including an enhanced cleaning regime, improved air circulation and multiple hand sanitiser stations.
Danielle Curtis, exhibition director in Middle East in ATM said: “Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. More than 9 million doses have already been administered in the UAE, which is also a major achievement. Indeed, Dubai’s commitment to maintaining the highest standards of health and safety and its effective citywide management of the pandemic received a strong endorsement from the World Travel and Tourism Council (WTTC), which gave the city a ‘Safe Travels’ stamp.”
The theme of this year’s show is ‘A new dawn for travel and tourism’ and the spotlight will be focused on the very latest ‘Covid’ news from around the world – vaccine rollouts, social and travel restrictions and as consequence, the current state of the industry and more importantly, what the future holds. It will also look at the emerging trends and how innovation can drive the industry forward.
In-person on the show floor, 62 countries represented by main stand holders and sharers will be participating this year. They include the UAE, Saudi Arabia, Bahrain, Germany, Cyprus, Turkey, Egypt, Jordan, Italy, Greece, India, Indonesia, Malaysia, South Korea, Maldives, the Philippines, Thailand, Mexico and the US to name but a few.
Features this year will include Travel Forward at ATM, which will highlight keynote speakers and world-class technology experts, that will provide industry-leading insights about the latest technologies and trends that will undoubtedly shape the future of travel and tourism.
The ATM 2021 conference programme includes the Global Stage which will feature the Hotel Industry Summit and Buyer Forums dedicated to key source markets such as Saudi Arabia, India and China.
ATM 2021 will play an integral role in Arabian Travel Week, which will feature exhibitions, conferences, breakfast briefings, awards, product launches and networking events.