The inaugural China International MICE Exchange (CIMX) will take place from 3–5 November 2026 at the China National Convention Center Phase II in Beijing, bringing together 150 exhibitors representing China and markets across Asia, Europe, Middle-East and Africa, alongside 350 hosted buyers spanning corporate planners, MICE agencies, travel and incentive specialists, and association representatives, as well as 5,000 industry professionals from China and international markets.
As the new international marketplace in China dedicated to business events, meetings and incentives, CIMX features a focused exhibition, a conference spanning six tracks, structured business matching and a varied program of networking events. Together, these formats give industry professionals ample opportunities to exchange insights and establish new business partnerships across borders and within China’s vast MICE and business travel market.
The Marketplace Connecting China with Global MICE Opportunities
CIMX aims to connect businesses and professionals across the global MICE value chain.
Destinations & convention bureaus, venues, hotels, DMCs, transportation, technology, and event support agencies representing 18 countries and regions will meet 200 qualified MICE agency professionals, 100 senior corporate event, incentive, meeting and MICE procurement planners, and 50 high-level association representatives who attend the CIMX buyer program and various exclusive networking functions to connect, exchange and discuss future partnership opportunities.
Destinations and Convention Bureaus include Beijing Municipal Bureau of Culture and Tourism, with distinct pavilions from Dongcheng and Shijingshan districts, Hainan Province, Tianjin CITS, Shanghai Lin-gang Special Area · Dishui Lake Tourist Resort, Abu Dhabi Conventions & Exhibition Bureau, Azerbaijan Tourism Board, Catalan Tourist Board, Dubai Business Events, Malaysia Convention & Exhibition Bureau, Business Events Sarawak, Sabah Convention Bureau, Singapore Tourism Board, South African National Convention Bureau, including Wesgro – Cape Town and Western Cape Convention Bureau, TURESPAÑA and Visit Qatar.
Convention and Exhibition Centers as well as Special Venues will be present with Beichen Jingxi Sci-Fi (Beijing) Convention & Exhibition, Beijing Guoce International Convention and Exhibition Center, HAINAN INTERNATIONAL CONVENTION & EXHIBITION CENTER, Kuala Lumpur Convention Centre, Malaysia International Trade and Exhibition Centre (MITEC), NATIONAL CONVENTION & EXHIBITION CENTER TIANJIN, Ocean Flower Island International Convention & Exhibition Center Hainan, and Shanghai Tower.
Among exhibiting Hotels and Resorts are AYANA Hotels and Resorts, ClubMed Lifestyle Group, Donghu Group, Langham Hospitality Group, Lopesan Hotel Group, Meliá Hotels International, NUO Int'l Hotel Management and Sands Resorts Macao.
Participating Airlines include Air Astana, Air China, EGYPTAIR, TURKISH AIRLINES, and Qatar Airways.
And various MICE service providers such as DMC’s, MICE Technology and International Travel and Tour Operators are represented on the CIMX show floor with 61kingdom, ALIFANTE INTERNATIONAL TOURISM AND CULTURAL EXCHANGE GROUP, Beijing Haiyue Convention & Exhibition, BOHEMIA, ERARSLAN TURIZM TEKSTIL, EventMe, HuiBan (Shanghai) Technology, Shanghai Exhibition Information Technology (EXPOTEC), Shanghai MICE Business Consulting, SMARTWORKS, and Yinjian International Travel Service, among many others.
Beijing enjoys a special highlight as the Official Support and Host City Partner, while Tianjin, Hainan and Shanghai Lin-gang are joining as Official Destination Showcase Partners and EgyptAir as the Official Airline Partner of CIMX 2026.
The CIMX platform also brings together leading industry associations and organizations, including the MICE Committee of China Association of Travel Services, China Advertising Association Event Marketing Committee, CCPIT, Sourcing China, PCMA, GBTA, ICCA, and SITE. Their participation strengthens the recognition of CIMX in their member circles and promotes the exchange of industry knowledge, creating further opportunities for professionals to engage with the perspectives, expertise and networks shaping the business events sector.
The Platform for Meaningful Business Exchange
CIMX places a strong emphasis on meaningful and structured business engagement. Its hosted and trade buyer program with business matching system is designed to facilitate targeted conversations between buyers and suppliers through pre-arranged meetings, helping participants make better use of their time and identify potential partners aligned with their business scope and needs.
For exhibitors, CIMX provides a platform to showcase their offerings to relevant decision-makers, build relationships with prospective clients and explore new business opportunities. For buyers, the show offers direct access to a diverse range of destinations, venues, services and solutions, helping them identify potential partners and explore ideas for future meetings, incentive programs and corporate events.
“As China’s MICE market further grows and matures, its impact will increasingly be measured by the quality of experiences and the business value they deliver. China’s role in the global MICE value chain is evolving—as a source of demand, a host for international events and a contributor of expertise and innovation,” said Nikolaos Swoch, Director of CIMX. “Our ambition with CIMX is to accompany and support that evolution: to give China’s capabilities greater international visibility, while ensuring that understanding, knowledge and opportunity flow in either direction.”
A Conference for Exploring the Future of MICE
The CIMX Conference complements the marketplace with a program focused on professional development, industry trends and forward-looking discussions. Developed in collaboration with leading organizations, senior experts and experienced practitioners, the program spans six conference tracks, 40 topics and 120 speakers, covering key trends and challenges shaping incentive travel, meetings, event design, corporate decision-making, technology and innovation.
The Event Experience & Meeting Design Studio, Incentive Impact Lab, and the MICE Tech & Innovation Hub will offer perspectives on experience-led event design, incentive travel strategy, and emerging technologies. Corporate Talks | Decision, Value & Responsibility will examine the considerations shaping corporate MICE decisions and includes two professional workshops hosted by PCMA and GBTA, various keynote presentations and a panel discussion. The exclusive CIMX–ICCA 2026 Global Association Meetings and Destination Development Forum, co-organized with the International Congress and Convention Association (ICCA), gathers destination leaders from across China for a closed-door exchange of insights and experiences with international senior association meeting experts and industry peers.
For corporate planners, agencies, destinations and global MICE service providers alike, the CIMX Conference offers an opportunity to exchange practical knowledge, gain fresh perspectives and better understand the priorities of clients and partners across the industry and markets.
Networking Beyond the Exhibition Floor
At CIMX, business connections extend beyond scheduled appointments and conference sessions. A program of hosted buyer gatherings, networking functions and destination experiences offers additional opportunities for participants to continue conversations in an informal setting, strengthen professional relationships and discover new connections across the international MICE community.
Highlights include the CIMX Opening Dinner, the MICE² Macao x Hengqin Networking Luncheon, the Singapore Sponsored Luncheon, the CIMX Corporates in MICE Networking Luncheon, the CIMX After-Show Happy Hour, and the Shanghai Lin-gang · Dishui Lake Night.
These gatherings bring participants together around shared interests and create additional touchpoints for business exchange throughout the three-day event.
Following the exhibition, two familiarization trips to Beijing and Tianjin will offer selected international participants opportunities to explore destination offerings and experience the potential of these cities for future meetings, incentives and business events.
Join the MICE Community in Beijing
As a new international marketplace connecting China with global MICE markets, CIMX 2026 will bring industry professionals together to discover new partners, share insights and explore opportunities across the business events value chain.
With trade visitor registration entering its final stage, industry professionals are encouraged to register for CIMX 2026 and take part in its inaugural edition in Beijing.
For more information and registration, visit the official CIMX website.
About CIMX
The China International MICE Exchange (CIMX) is a new premier trade show under Messe Berlin, strategically focused on China’s business events, meetings, and incentives market. As part of the Messe Berlin portfolio, CIMX complements Messe Berlin’s footprint in the broader travel sector, offering MICE and business travel professionals a single gateway to learn, connect, and do business across China and the world.
The event brings together global MICE destinations, business travel and event suppliers with top-tier buyers from China and around the world, promoting meaningful collaboration and growth. Through tailored matchmaking, CIMX enables high-quality, pre-scheduled meetings and fosters valuable connections via a series of networking activities.
CIMX 2026 will take place from November 3 to 5 in Beijing, alongside the CIMX Conference.
