The Australian Travel Industry Association (ATIA) and the Council of Australian Tour Operators (CATO) are considering a merger to unify their advocacy efforts and streamline operations. Christian Hunter, Chair of ATIA, emphasised the importance of this move, stating that the merger would consolidate the industry's voice, enhancing its influence with government bodies. "This merger, should members of both ATIA and CATO approve it, resolves that: one body, one advocacy position, one relationship with ministers, departments and regulators," Hunter noted.

The merger promises several benefits, including the elimination of redundant fees and processes, which would particularly benefit joint ATIA-CATO members. The initiative is part of ATIA's A30 strategic plan, which aims to ensure comprehensive representation for all segments of the travel industry. This plan has already seen success with the merger with the Australian Travel Management Companies (ATMC) and the creation of the Independent Travel Agents Association (ITAA).

The ATIA Board and the CATO Board are in unanimous agreement that the merger is timely and beneficial. Hunter expressed confidence in the merger's potential to deliver significant value to members, urging them to support the proposal.

ATIA, representing a $69 billion industry, is a major player in the Australian travel sector, with its members handling a substantial portion of travel bookings and operations. The association's membership predominantly consists of small businesses, with women comprising 72% of the workforce. The merger, if approved, could further solidify ATIA's position as a leading representative body in the industry

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