Asset World Corp Public Company Limited (AWC) and Meliá Hotels International have announced an expansion of their strategic partnership, aiming to develop over 3,000 hotel keys across Thailand by 2036. This collaboration seeks to bolster Thailand's position as a premier sustainable tourism destination by introducing multiple luxury and lifestyle brands, including Meliá Hotels & Resorts, ME by Meliá, and Gran Meliá Hotels & Resorts.
The partnership will see the introduction of the Paradisus by Meliá brand to Thailand with the Paradisus Jomtien Resort, set to open in 2031 on Pattaya's Jomtien beachfront. This resort aims to redefine the all-inclusive hospitality experience for luxury travellers in Asia. Additionally, two new hotels, ME by Meliá and Meliá Hotels & Resorts, will open in Bangkok's Sukhumvit district by Q4 2026, offering distinct hospitality experiences.
AWC, the largest owner of Meliá Hotels International properties in Thailand, currently operates several acclaimed hotels, including Meliá Chiang Mai and Meliá Koh Samui. These properties have received numerous accolades, such as the Thailand Tourism Excellence Award and recognition in the Condé Nast Traveller Readers’ Choice Awards.
Sustainability is a core focus of the partnership, with initiatives like The Gallery connecting guests with products from Thai communities. Wallapa Traisorat, CEO of AWC, emphasised the shared commitment to sustainable tourism, stating, “Together, we are embedding sustainability into every part of the guest journey.”
Gabriel Escarrer Jaume, CEO of Meliá Hotels International, highlighted Thailand's strategic importance, noting, “This agreement creates exciting opportunities to introduce distinctive luxury and lifestyle brands to some of Thailand’s most iconic destinations.”
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