Tomorrowland is going East and indoors. If you're a globetrotting music lover chasing festivals across continents, November 2025 just got a lot more interesting. For the first time ever, Tomorrowland, the world-famous Belgian electronic music festival, is heading to China — and bringing with it a new era of destination music travel.
Set for November 22, The Magic of Tomorrowland will take place at Hero Dome, right on Shanghai’s iconic Bund waterfront. This marks the festival's first indoor showcase globally — and its China debut, fusing beats with breathtaking visuals and immersive storytelling.
From festival backpacker to luxury event-hopper, music tourism is hitting its crescendo. The global music tourism market is expected to grow from roughly USD 6 billion in 2023 to over USD 6.5 billion in 2025 and this is just the beginning. In the U.S. alone, the music tourism market is projected to reach USD 31.6 billion in 2025. Hence, Tomorrowland entering China will be a significant milestone in this direction.
Built around the theme ‘Paperworld,’ the experience promises all the Tomorrowland hallmarks: massive stage designs, sensory theatrics, and a stellar lineup of global headliners and China’s rising stars. It’s not just a music event — it’s a ticket to a different world, wrapped in the vibrancy of one of Asia’s most dynamic cities. “This won’t be a traditional outdoor festival,” said Clinton Lau, Head of Music at INS Land. “It’s been built from the ground up to create intimacy, intensity, and impact — bringing the magic of Tomorrowland to China, reimagined through a local lens.”
The festival is a collaboration between Hero Esports, INS Land, Budweiser, and Tomorrowland’s One World Artist agency. Organisers are betting big on cross-cultural exchange, aiming to introduce Chinese artists to the world and bring international talent into China’s buzzing music scene. Dino Ying, Chairman of Hero Esports and INS Land, summed it up: “We’re not just hosting a festival — we’re building a cultural bridge. The Magic of Tomorrowland will set new standards for immersive entertainment in Asia.”
