Best Western confirms Asia’s first SureStay hotel

Best Western has confirmed that Asia’s first ever SureStay hotel will open in downtown Bangkok in the fourth quarter of 2017.

SureStay Plus Sukhumvit 2 is a brand new “premium economy” hotel currently under construction in the centre of the Thai capital. Managed and operated by SureStay Hotel Group, a subsidiary of Best Western, the hotel will offer 85 rooms, complimentary Wi-Fi and a “business corner” area.

SureStay Hotel Group was launched in 2016 as a new global concept for budget hotels. Its aim is to standardise the economy sector and allow owners to tap into Best Western’s global support and sales network.

“Asia is an incredibly diverse and dynamic hotel market, but one common trend we are seeing is the demand for branded economy and lower-midscale accommodation in key cities across the region. SureStay Hotel Group is perfectly positioned to fill this gap in the market,” said Olivier Berrivin, Best Western’s managing director of international operations – Asia.

Best Western’s Olivier Berrivin (centre) signs the management deal for the new hotel
Best Western’s Olivier Berrivin (centre) signs the management deal for the new hotel

“We are delighted to announce the opening of SureStay Plus Sukhumvit 2 – Asia’s first SureStay Hotel. Its modern amenities such as free Wi-Fi, and prime position in the heart of Sukhumvit… will ensure that guests are well connected in every sense.

“We are equally excited to have agreed a management contract for the hotel; this will enable SureStay Hotel Group to create a true flagship for the brand in Asia.

“I look forward to welcoming the first guests to this exciting new hotel in the fourth quarter of 2017, and ushering in a new era of high-quality, affordable accommodation in Bangkok, Thailand and the whole of Asia,” Berrivin added.

SureStay Hotel Group features three different brand tiers: economy SureStay hotel, premium economy SureStay Plus hotel (which includes SureStay Plus Sukhumvit 2), and lower-midscale SureStay Signature Collection. These three brands deliver gradually increasing levels of quality and facilities, which should be consistent in all locations around the world. All SureStay hotels must achieve a TripAdvisor score of 3.5 and above.

SureStay Hotel Group has already approved more than 30 properties, mainly in North America. But by the end of 2017, the group expects to have expanded its global portfolio to 100 hotels.

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