Best Western Hotels & Resorts has announced its acquisition of WorldHotels, representing around 300 hotels and resorts in destinations around the world.
“There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies. I have the utmost respect for WorldHotels and believe in its vast potential,” said David Kong, president and CEO of Best Western Hotels & Resorts.
With the acquisition, Best Western completes its portfolio of hotel brands in every chain scale segment. The WorldHotels brand will play a critical role in expanding the brand’s offerings to include the upper upscale and luxury segments.
“The combined power of our brands sets the stage”
“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, CEO, WorldHotels.
“As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets.”
WorldHotels will maintain its brand personality and individuality while benefiting from Best Western’s e-commerce platform, partnerships, loyalty program, sales and marketing support, global distribution network, and revenue engines.
“Our focus will be to unlock WorldHotels’ potential”
Kong concluded: “In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity.
“We truly believe our platform and revenue engines will benefit WorldHotels and attract more independence-minded, quality hotels to join the brand. We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future.”