Bookings to Atlantis, The Palm in Dubai, have more than doubled in seven days following the latest campaign from Gold Medal.
The new Golden Jackpot campaign highlights the activities and holidays available in Dubai giving agents the chance to win a £10,000 cash jackpot and one of ten fam trip places to Atlantis, The Palm.
In the first week of the golden-themed campaign, the operator says sales leapt up by 104% and room nights booked increased by 145% compared to the previous week.
Returning for its fifth year, the golden-themed celebration marks the tour operator reaching a quarter of a million pounds in agent giveaways with Atlantis, The Palm.
Plus it is the first time that fam trip places are available for both top-sellers and any agent regardless of their sales performance.
Colin Currie, head of sales for Gold Medal, said:
“Over the past few months I have met with a number of agents understand how we can strengthen our relationships and support to them. Many agents mentioned the challenge with the catch-22 of often needing to be a top seller to win a place on a FAM, but not being able to gain the invaluable knowledge that comes from going on a fam trip’.
To be in with a chance of winning the £10,000 Golden Jackpot and one of the five incentivised places on the fam trip, agents need to make a qualifying booking including room nights at Atlantis, The Palm and return flights with Emirates or Qantas before 31 October 2017.
The winner and four runners up will be allocated a place on the trip and the remaining five places will be awarded to agents who apply via the application form online directly outlining why a place on the trip would be beneficial.