British Airways is the first airline to partner with the Department for Transport on a new government-backed initiative to make transport more inclusive and help people with disabilities travel with confidence.
The ‘It’s everyone’s journey’ campaign highlights a number of improvements the airline has made to make travel easier for the one in five disabled people in the UK, including its substantial investment in a global accessibility training programme, and calls for other airlines to follow suit.
In September, British Airways launched its dedicated customer care team with a dedicated phone line for travellers who require additional assistance, helping to ensure every journey they take with the airline is as straightforward and stress-free as possible.
Carolina Martinoli, director of brand and customer experience at British Airways said: “We know it can be difficult for customers with additional needs to travel and we are committed to creating an environment that is inclusive and makes it easier for more than half a million disabled customers who travel with us each year.”
In April, British Airways became the first and only airline to be awarded the renowned Autism Friendly Award by the National Autistic Society and has since become the first airline to produce a Visual Guide to Flying to help customers prepare for their flight.