Tour operator Caribtours has re-launched its Travel Agent Recognition programme. Known as the Diamond Club, the programme is aimed at top elite agent partners who consistently support Caribtours.
Over the past years Caribtours has seen its trade business continue to grow, with an increase of 20% year on year.
Commenting on the relaunch, Rebecca Burgess, head of Trade Sales, said: “For a trade friendly operator such as Caribtours, it is hugely important to continue to reward and give recognition to those agents who support us. We know our agents have a choice about which Tour Operators they want to work with and we never take this for granted. The Diamond Club is a way we can nurture the relationships that are so key to our business as well standing out from the rest of the crowd. Through the Diamond Club we can offer best prices and service and give something back to our agents.”
The Diamond Club consists of 47 agents throughout the UK who bring approximately £12 million worth of sales per year.
There are four main tiers within the club, with each level gaining a range of benefits depending on their tier.
Caribtours have created a dedicated website (www.caribtoursdiamondclub.com) so that members can review the benefits, event details and news. In addition, Caribtours will produce a quarterly report for each member on their sales so they can see when they are performing. Silver Agents Produce £50k – £79k per annum Benefits include: Dedicated priority telephone line, priority luxury FAM trip space (subject to availability), voucher incentive on every booking, quality point of sale material, priority marketing and event support, priority invitations to all Caribtours agent events, certificate of Membership and Silver Members logo provided to go on signature.
Gold Agents Produce £80k – 149k per annum Benefits include (in addition to the above): 20% discount on personal holidays and further reductions/special concessions on request, priority invitations to annual Caribtours Gala Black Tie Awards and Diamond Club dinner, invitation to visit the Caribtours team in London – inclusive of lunch and travel. Platinum Agents Produce £150k – £250k per annum Benefits include (in addition to the above): guaranteed luxury FAM trip space every year, Priority place on a partner trip, over branding and fulfilment of our main campaign mailings – Winter Sale, Summer Sale and brochure launch, no amendment fees.
Diamond Agents Produce £250k+ per annum Benefits include (in addition to the above): guaranteed luxury FAM trip space every year on the exclusive Diamond Club trip, guaranteed place on a partner trip As well as the event in January which was attended by agents UK-wide, Caribtours will host an annual black tie awards dinner for Diamond Club members on Thursday 14th September at Claridges. This will also be open to all independent agents, multiples and home working companies that give Caribtours their support.
