Cathay Pacific Airways and the West Kowloon Cultural District Authority (WKCDA) have unveiled a new aircraft livery, the "Spirit of Hong Kong – 80th Anniversary Edition," at Hong Kong International Airport. This collaboration highlights the commitment of both organisations to promote Hong Kong's cultural creativity on a global scale.

The unveiling ceremony was attended by key figures, including Ronald Lam, CEO of Cathay Group, and Bernard Chan, Chairman of the Board of WKCDA. The new livery combines WestK's "Where Art Comes Alive" vision with Cathay's "Move Beyond" ethos, symbolising a shared dedication to advancing Hong Kong's arts and culture.

Cathay has been a travel partner for WestK since 2023, supporting its arts and cultural programmes. The new livery coincides with Cathay's 80th anniversary, reinforcing the airline's commitment to providing an elevated customer experience whilst promoting local culture.

Bernard Chan remarked, "As one of the world’s leading cultural arts hubs, WestK has strived to expand its network of partnerships, implementing its dual ‘bringing in’ and ‘going global’ strategies to foster Hong Kong’s development into an East-meets-West centre for international cultural exchange."

The aircraft will serve as a flying ambassador for Hong Kong, showcasing the city's vibrant cultural scene to the world. This initiative is expected to enhance Hong Kong's reputation as a centre for international cultural exchange, aligning with both organisations' long-term goals

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