Singapore’s Changi Airport has announced the launch of its ‘Changi Stopovers’ programme, aimed at enticing passengers to explore the Lion City.
WIth a butterfly garden, free movie theatre, shopping arenas and festive promotions; Changi has always maintained a good reputation for long layovers. Their latest programme provides options for travellers to enjoy a Singapore stopover holiday when they visit Southeast Asia or while en route to a long-haul destination.
‘Changi Stopovers’ will be promoted jointly by CAG and the Singapore Tourism Board (STB) to overseas travellers in a SGD 3.2 million ()SGD 3.2 million) marketing partnership spanning two years. Under the programme, passengers who book a stopover package on the Changi Stopovers website will enjoy complimentary one-way airport-hotel transfer (by coach) and a mobile SIM card worth SGD 10. Packages are available from SGD 63 per person.
Changi’s positioning as a transfer hub
Today, more than 100 airlines operate at Changi, connecting Singapore to some 400 cities in about 100 countries and territories worldwide.
Transfer passengers currently make up about 30% of Changi Airport’s total traffic, with passenger movements from Australia and India registering as top contributors to transfer traffic at Changi. Last year, more than 1.1 million passenger movements were registered on Changi’s top transfer route between Australia and India.
The programme is aimed at strengthening Changi Airport’s position as a regional hub of choice, enhancing traffic for CAG’s airline partners.
“Jewel Changi Airport opening its doors next year”
CAG’s vice president for passenger development, Peh Ke-Wei said: “We’re excited to launch ‘Changi Stopovers in Singapore’ with strong support from the Singapore Tourism Board. This programme is part of our continued efforts in strengthening offerings at Changi Airport, and to sustain and attract passengers who choose to stop over in Singapore.
“We are also working with our airline and travel trade partners to offer this stopover programme via their sales channels in the coming months. At Changi, we always aim to present our passengers with the best travelling experience. With Jewel Changi Airport opening its doors next year, its myriad of lifestyle offerings and attractions will also offer an enhanced stopover experience for our passengers.”
“A largely untapped audience”
Jacqueline Ng, director, marketing partnerships and planning, STB, added: “We’re pleased to partner Changi Airport Group in the Changi Stopovers programme as it enables us to reach out to a largely untapped audience. Through the offers in the Stopovers programme, we hope more transfer passengers would be convinced to stay in Singapore to explore all that our city and its myriad experiences can offer to make their entire trip even more memorable.”