With 35 hotels, the 18-year-old Fattal Hotels has revealed a development programme for a new generation of tourism to Israel.
Hotels operate under a number of brands such as Leonardo in Europe, Herods, U Hotels and the newly introduced NYX.
Travel Daily UK recently travelled to Israel on a fam trip with EL AL Israel Airlines to investigate.
We were introduced to the newly opened Herods Herzilya Hotel.
The 252-room, luxury five-star property sits on an artificial island adjacent to the Herzilya Marina, a hotspot for the frugal innovators of the nearby high-tech centres.
It’s idyllic location, just a 10-minute car journey to Tel Aviv makes it a must for the corporate traveller.
The architecture of the property blends well with the waters of the Mediterranean opposite as well as the panoramic views offered in each room.
The interiors resonate a calm escape from the bustling city of Tel Aviv with colours and design elements that are luxurious but focus on sophistication.
The hotel group is aiming to attract new markets.
The NYX Hotel is an entirely new concept to the Israeli hotel offering which targets millennials. The property is located at the heart of the Rakevet district of Tel Aviv, near the bars and clubs. Introductory special room rates are being sold from $140 a night.