China Airlines, in collaboration with Plusgrade, has launched new loyalty currency retailing capabilities for its Dynasty Flyer members. This initiative, announced on 11 February 2026, introduces the ability for members to buy, gift, and reinstate miles, offering greater flexibility and value in their frequent flyer programme. The partnership, powered by Points, Plusgrade's loyalty business unit, marks the first time these features are available to Dynasty Flyer members.
The new offerings aim to provide China Airlines' customers with more control over their travel rewards, enhancing the overall member experience. Ken Harris, CEO of Plusgrade, stated, "This launch with China Airlines marks a big moment for our continued expansion in the Asia-Pacific region. Members in this region are some of the most engaged in the world when it comes to loyalty, and this partnership delivers exactly what they want—more flexibility, more utility, and more ways to get value from their rewards."
The features now available to members include the ability to purchase miles directly, gift miles to friends and family, and reactivate expired miles. This expansion reflects a growing demand for personalised and flexible reward options in the Asia-Pacific region, which continues to be a significant growth area for loyalty programmes.
This launch signifies a major milestone in the evolution of the Dynasty Flyer programme and underscores Plusgrade's ongoing momentum in the Asia-Pacific loyalty space, following recent collaborations with other prominent carriers in the region
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