Choice Hotels International recently concluded its 70th Annual Convention, where it showcased new AI-driven tools designed to boost revenue and streamline operations for franchise owners. The event, held in North Bethesda, Maryland, highlighted the company's strategic investments and innovations aimed at shaping the future of franchise ownership.

The convention unveiled a suite of technology solutions intended to prepare franchisees for the next generation of travel experiences. These innovations include enhancements to the Choice Privileges programme, which now boasts over 75 million members and offers more frequent rewards and faster access to Elite status. This initiative is part of Choice Hotels' commitment to improving property quality, owner support, and development resources.

President and CEO Patrick Pacious emphasised the company's focus on providing more revenue opportunities and reducing operational friction. "By combining the power of our scale, loyalty, and technology with hands-on support, we're helping owners grow profitability so they can focus on delivering superb guest experiences," he stated.

The convention also celebrated top-performing hotels and developers. Azim Saju of ARK Hospitality received the Premier Legacy Award for his longstanding commitment to the company, whilst Ash Sangani of Giri Hotels was honoured with the Premier Developer Award for his significant contributions to hotel development.

Choice Hotels, with over 7,500 hotels in 51 countries, continues to lead in AI-led travel discovery and booking, aiming to strengthen guest trust and loyalty across its brands. The company's ongoing investments are set to drive growth and performance for its franchisees well into the future

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