After opening its bookings for Winter 17/18, Club Med has delivered an all-time high in sales with an increase of 213% compared to last year.
Online bookings for the UK also resulted in the biggest spike on record, with a rise of 212% YOY.
Attributing strategies incorporated by the brand have included the channelling of investment in to the developing of new resorts; the maintaining of existing resorts; the deploying of digital solutions and the enhancing of a Club Med information system.
Key customer insights:
- 79% of customers stay in 4 & 5 Trident resorts, which now account for 77% of the Club Med portfolio. This represents a 22-point increase from 2010.
- The number of customers worldwide rose by 1.2% year-on-year to 1.26 million, or 4.8% excluding North Africa, Turkey and Egypt.
- 68% of customers are non-French, an increase of 10 points in 10 years.
The operator has plans in the pipeline for up to 15 new resorts from now until 2019, including Joyview in Anji China and Tomamu Hokkaido in Japan, as well as the recently opened Grand Masssif in the French Alps.