Organisers behind the upcoming China Outbound & Inbound Travel Market (COITM) have confirmed the participation of numerous tourism boards, tourism resource suppliers, and service providers from numerous destinations, including Belarus, Tunisia, Uganda, South Africa, Madagascar, Uzbekistan, Belgrade, and the Greek Ionian Islands.
They have also announced that leading Chinese outbound tour operator HCG Travel Group will be present at the event to explore new paths for cultural and tourism cooperation with global partners.
Scheduled for 14th to 16th October in Beijing, COITM 2026 will revolve around the theme Reinvigorating China Outbound, Revitalising China Inbound.
The world comes to Beijing
As a professional exhibition deeply rooted in the Chinese outbound and inbound industry, COITM expects to welcome more than 300 exhibitors from 50 destinations including overseas national tourism boards, embassies, destination promotion agencies, attractions, travel agencies, DMCs, airlines, hotels, tourism technology enterprises, as well as digital marketing platforms.
That said, the event expects to open its doors to over 4,000 trade visitors and buyers from across the globe.
Aside from those previously mentioned, participating nations at COITM include Nepal, Morocco, Egypt, Russia, Tanzania, Ghana, Bangladesh, Kazakhstan, and Cuba.
COITM is committed to building a precise connection platform between overseas tourism resource suppliers and Chinese outbound travel operators, as well as linking Chinese tourism destination resource providers and service providers with overseas travel agencies.
That said, its organisers invite tourism and culture practitioners from around the world to gather in Beijing to embark on a new journey of Chinese outbound and inbound travel and tourism together.
