The Croatian National Tourist Board has launched a new cinematic tourism film, "Croatia, I Hear It's Beautiful," featuring Academy Award-nominated actor John Malkovich.

Released globally on the Croatia Full of Life YouTube channel, the film aims to inspire travellers by showcasing Croatia's landscapes and culture through a narrative approach rather than traditional sightseeing.

Produced by Pete Radovich, a 45-time Emmy Award-winning producer, the six-minute film combines sweeping cinematography, evocative storytelling, and an original musical score. Malkovich appears as a thoughtful traveller, guiding viewers through Croatia with curiosity and authenticity. The film highlights diverse locations, from Dubrovnik and Split to the waterfalls of Krka National Park and the Kornati archipelago.

Kristjan Staničić, Director of the Croatian National Tourist Board, emphasised the importance of the US as Croatia's most significant long-haul tourism market. He noted that the film represents a fresh approach to destination marketing, reflecting Croatia's evolving tourism promotion efforts.

Available in both a six-minute cinematic version and a one-minute teaser, the film serves as an inspirational resource for prospective visitors and travel advisers. The shorter version is ideal for social sharing, whilst the full film provides a comprehensive introduction for those planning a European holiday.

The film was first unveiled during the Croatian National Tourist Board's "Croatia in the Game" event in the US and is now accessible worldwide through Croatia's official digital channels.

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