In an endeavour to enhance the productivity of business travellers, Crowne Plaza Hotels & Resorts, partnered with acclaimed tea sommelier Anamika Singh to create a stimulating Exotic Tea Appreciation Session ahead of International Tea Day.
Globally, Crowne Plaza Hotels & Resorts cater to the “Modern Business Traveller,” who is consistently working toward productive business trips while seeking valuable downtime. The brand greatly emphasises on providing its business travellers with a perfect blend of business and leisure, or ‘bleisure’, through its ‘Power – Up’ and ‘Power – Down’ approach. While ‘powering up’ for the business agenda is important, it is equally important to have meaningful downtime by ‘powering down’ through a relaxing, rejuvenating activity. Towards providing a perfect balance of both, Crowne Plaza Hotels & Resorts is dedicated to ensuring that its guests wake up more energised, and achieve a good night’s rest to do it all over again the next day.
During the session, Ms. Singh also imparted interesting ‘Tea Facts’ tracing the cultural significance of tea in India, the origins and nuances of various tea cultures and the art of appreciating the distinct aromas and flavours which the leafy beverage bestows. She also highlighted how today, tea sessions have transformed into gourmet experiences in their own right, given the change in nature of consumption. “Tea is now consumed at high profile events, fine dining restaurants after meals and even at specialty tea rooms with a wide ranging selection of the world’s best teas,” said Ms. Singh.
Vikas Oswal (above), general manager of Crowne Plaza Mayur Vihar said, “Whether the business travel is for a short day-trip up or stretches for weeks on end, we want travellers to step into a space where they can be productive, connected, rested and restored. At Crowne Plaza Hotels & Resorts, we serve the new generation of business travellers who share our belief that the happier you feel, the more you achieve. Hence, our emphasis on creating memorable downtime for our guests. While tea is an intrinsic part of Indian culture, people are not aware of the range of teas and how they help both stimulate and relax at different times of the day. We are delighted to celebrate International Tea Day by sharing some of these secrets.”