Travel tech company, Ctrip recently unveiled its hotel management brand Rezen Hotels Group at the World Cultural and Tourism Forum. The group aims to bring together top-rated hotels in China’s first- and second-tier cities and help them improve performance and services with big data analysis backed by Ctrip.
Also, the newly-announced Rezen Hotels Group signed a strategic agreement with Shanghai Jinmao Hotel Management. Both parties will collaborate in hotel branding, big data application and improving conversion rates. In the next three years, they will launch over 30 co-branded hotels, providing more than 6,000 rooms.
The launch of Rezen Hotels, Ctrip’s first high-end hotel brand, marks the group’s strategy to branch out to the high star-rating hotel sector.
Rezen Hotels Group owns three high-end brands, namely the upper upscale brand Rezen Huating, the full-service upscale brand Rezen Hotels and the special upscale brand Rezen Ruixuan.
After three months of recruitment exercises, three Rezen hotels are operational, 15 have been officially signed and in the pipeline, and 50 more are in the process of negotiation. It is also reported that more than 50 franchised Rezen hotels will come into operation by the end of this year, 250 by next year and 500 more in the year after.