Data Appeal, part of the Almawave / Almaviva Group, has announced a new brand framework that integrates its capabilities with Mabrian, forming the world’s largest travel intelligence ecosystem. This initiative aims to provide a seamless data intelligence environment for tourism destinations, leveraging advanced AI technology and industry expertise.
The newly unified brand family will offer comprehensive solutions for data-driven destination management, serving sectors such as travel and tourism, hospitality, retail, and real estate. The integration of Mabrian’s specialised travel intelligence capabilities will enhance areas like air connectivity, traveller sentiment, and sustainability. This approach is designed to help destinations better understand performance, anticipate trends, and respond to challenges.
Valeria Sandei, Chief Global AI Almaviva Group and The Data Appeal Chairperson, emphasised the importance of technological innovation in the tourism market, stating, “This new value proposition drives us to constantly strive for excellence, consolidating our global leadership in the field of data analysis applied to the travel sector.”
Data Appeal’s CEO, Àlex Villeyra, highlighted the need for connected intelligence in today’s travel environment, saying, “This evolution brings together technology, innovation, and deep sector expertise into a unified ecosystem that empowers smarter decision-making.”
The integration process, continuing through 2026, will be led by Villeyra, focusing on aligning technology and service delivery. The broader portfolio includes solutions like Coach, a digital reputation platform, and Location, a spatial intelligence tool, enhancing the company’s business intelligence offerings
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