Go2Africa, which has operated since 1998, commissioned the report to outline key trends within Africa’s safari industry. The report provides insights into the market for travellers and tour operators.
All data in the report comes internally from the tour operator with a sample size of more than 40,000 records.
The report unearths that safari travel to Africa saw a significant uptick in 2022. The number of international visitors seeking safari trips has increased by 60% from 2019 to 2022, indicating a renewed interest in exploring the continent’s natural beauty and wildlife.
The top destinations for safari travel in 2022, according to the report include Kenya, Tanzania, and South Africa. These account for more than two-thirds (68%) of all interest in African safaris. The report also highlights emerging destinations Zambia, Zimbabwe, Rwanda, and Namibia, which are experiencing a surge in interest from safari-goers.
Go2Africa’s enquiry data found that seeing Africa’s Big Five – the lion, leopard, rhino, elephant, and buffalo – has always been the main attraction. This remains the case, with over a quarter of all travellers wanting to see the Big Five in the wild.
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