Global AI-first travel tech firm Dida and Macanese hospitality company SJM Resorts S. (SJM) signed a memorandum of understanding (MoU) earlier today, 31st August, at the Macao Economic, Trade, and Tourism Investment Promotion Seminar in Singapore.
This understanding marks a new step towards collaboration in promoting Macao’s hospitality experiences to international travellers.
The signing formed part of the Macao Economic, Trade and Tourism Investment Promotion Seminar in Singapore, which brought together government and industry representatives to showcase Macao’s tourism and business opportunities.
The seminar was graced by the presence of Che Weng Keong, Alex, President of the Commerce and Investment Promotion Institute of the Macao Special Administrative Region.
Cheng Wai Tong, deputy director of the Macao Government Tourism Office (MGTO) delivering the opening address.
What the understanding entails
As part of the partnership, Dida and SJM will explore the Grand Lisboa Palace Resort Macau and Dining Experience Package Memorandum, with select packages to be introduced to international travel partners through Dida’s global B2B distribution network.
According to Dida group chief executive Daryl Lee: “Grand Lisboa Palace Resort Macau is exactly the kind of differentiated, high-value experience that today’s international traveller is actively searching for. This partnership gives our B2B partners a distinctive, story-worthy reason to introduce their travellers to Macao, and it lets our AI-driven distribution network do what it does best: matching the right traveller, in the right market, with the Grand Lisboa Palace Resort Macau experiences that resonate most with them. We look forward to working with SJM to bring these room and dining experiences to a global network of travel partners.”
SJM’s chief hospitality officer Gerard Walker added: “Through our collaboration with Dida, we are bringing Grand Lisboa Palace Resort Macau to a broader international audience. By combining our hospitality offerings with Dida’s global network, we look forward to attracting more visitors to Macau and expanding the reach of SJM’s integrated resort experiences in key overseas markets.”
