Cityneon Holdings Limited has revealed today the Minister for Tourism and Major Events – Victorian Government, The Hon. John Eren MP; The Walt Disney Company Australia/New Zealand managing director, Kylie Watson-Wheeler; and Federation Square chair, Deborah Beale, will announce the arrival of Australia’s first Marvel’s Avengers S.T.A.T.I.O.N. experience, to be located in Melbourne’s Federation Square.
Avengers S.T.A.T.I.O.N has toured worldwide to New York, Seoul, Paris, Las Vegas, Singapore, Beijing, Taipei and Chong Qing; A world class immersive experience steeped in the Marvel Cinematic Universe, the exhibition integrates science and modern technology with movie based props.
Visitors will have the opportunity to explore an extensive range of Avengers operation equipment such as Captain America’s uniform and shield, Iron Man’s MK 45 suit, The Hulkbuster suit and Thor’s mighty hammer. An acronym for Science Training and Tactical Intelligence Operative Network, visitors will able to simulate recruitment as if they were training as agents of the movies’ secret agency, S.H.I.E.L.D.
A boots of real-world technology has been provided by NASA to enhance the authenticity of the experience and pique visitors’ interest in real-world science and technology. With comprehensive educational materials available for teachers, plus supporting materials created by the Science Teachers Association of Victoria, this is a thrilling learning experience for high school kids to follow STEM pathways by amplifying the scientific themes and characters that are core to Marvel’s storytelling.
Minister for Tourism and Major Events, The Hon. John Eren MP says, “We’re proud to host the first ever large-scale Marvel event right here in Victoria.” “Marvel fans won’t be the only ones delighted with this announcement, which is expected to attract hundreds of thousands of visitors, supporting jobs and boosting our visitor economy.”
The experience has been hugely successful in New York, Seoul, Paris and Las Vegas; where it has since been established as a permanent attraction. In 2017 Marvel broke records in Brisbane with its Creating the Cinematic Universe exhibition, which ran for three-months and saw close to 270,000 visitors experience one of the largest displays ever presented.
Mr. Ron Tan, executive chairman & group CEO of Singapore’s public-listed Cityneon Holdings, the owner of VHE — the developer of the experience, remarked: “This marks the first time Avengers S.T.A.T.I.O.N. lands in Australia after successful premieres in 8 different cities in different parts of the world. We are thrilled to partner with The Walt Disney Company Australia/ New Zealand to bring this to Marvel fans in Australia next year.”