Emerging Travel Group (ETG), a global travel company known for its brands RateHawk, ZenHotels, and Roundtrip, has appointed Samyra Krooswijk as Head of Business Development for Direct Supply in the Middle East.

This strategic move aims to bolster ETG's presence in the region, enhance partnerships with local hospitality entities, and accelerate the growth of its direct contracting business.

Based in Dubai, Krooswijk will focus on expanding ETG’s portfolio of directly contracted accommodation partners across the Middle East and Turkey. Her role involves forging strategic partnerships with hotels and hospitality groups, aligning with ETG’s long-term growth objectives in these rapidly expanding travel markets.

Krooswijk brings over 20 years of experience in the travel and hospitality sectors. Before joining ETG, she was Vice President of Sales for the Middle East, Africa, and South Asia at Bakuun Holdings. Her career also includes significant roles at Hotelbeds, where she was instrumental in driving sales growth and strengthening partnerships across the MEA and South Asia regions.

Simone Large, Head of Direct Supply at ETG, expressed confidence in Krooswijk's ability to enhance the company's regional presence. "Samyra brings deep regional expertise, strong industry relationships, and a proven commercial track record," Large stated. Krooswijk herself remarked on the opportunity, noting, "The value proposition that Emerging Travel Group offers to hoteliers can be a real game changer."

Emerging Travel Group, founded in 2010 and based in the UAE, operates in over 190 markets, providing a wide range of travel services. The company employs more than 3,900 people globally, offering services from hotel bookings to car rentals

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