Emerging Travel Group (ETG), a global travel technology company, has announced a strategic partnership with Rippla, a data-driven platform that connects hospitality businesses with social media influencers. This collaboration, unveiled on 14 September 2026, integrates influencer marketing into ETG's Marketing Hub, offering travel brands a new channel to engage with audiences across Europe and the Middle East.

The partnership grants ETG's advertising partners access to Rippla's extensive network of over 10,000 influencers. These influencers provide valuable audience insights, such as age, location, and gender, enabling hospitality businesses to tailor their marketing efforts to specific target demographics. Felix Shpilman, CEO of ETG, highlighted the growing influence of social media in shaping travel decisions, stating, "Social media and influencers are increasingly shaping how travellers discover, consider, book and experience travel."

Rippla's platform allows hospitality businesses to define their target audience and create tailored offers for selected creators. The platform's algorithm identifies influencers whose audiences align with the target profile, facilitating collaborations based on a barter model. Hotels can offer stays or hospitality experiences in exchange for creator content and promotion, with Rippla providing tools to manage and track these collaborations.

Maria Donskikh, CEO of Rippla, expressed enthusiasm about the partnership, noting, "By combining our technology and influencer marketing expertise with ETG’s deep understanding of the travel industry and its global network, we can continue developing the product and bring it to a much broader community of travel professionals and brands."

The integration of Rippla's influencer network into ETG's Marketing Hub aims to enhance visibility and support business growth for travel brands, leveraging ETG's extensive reach across leisure, business, and travel trade segments.

Maria Donskikh, CEO of Rippla

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