Etihad Wellness seeks to rebuild consumer trust

Etihad Airways has launched ‘Etihad Wellness’, an expanded health and hygiene programme and customer guide. The move builds on the stringent measures already put in place by the airline to deal with Covid-19.

The programme will be championed by the introduction of specially trained wellness ambassadors, who will seek to provide essential travel health information and care so guests can fly with greater peace of mind. Etihad Wellness initiatives will be communicated through an easy-to-use online guide highlighting the high standards of cleanliness, health and hygiene being applied at every stage of the customer journey.

This includes culinary hygiene at the airline’s catering facilities and food testing laboratory, aircraft cabin deep-cleaning, check-in, health screening, boarding, inflight experience and product, crew interaction, arrival, and ground transportation. The dedicated multi-lingual team will offer reassurance to customers by sharing advice on travel wellbeing and details of the health and sanitisation measures being implemented throughout their journey.

Etihad will expand the service to include a web-chat option. All ambassadors will undergo special training at the airline’s training facilities in Abu Dhabi, and online.

Tony Douglas, group chief executive officer of Etihad Aviation Group, said: “Providing for our guests, and their wellbeing, is one of Etihad’s core values, and we have a responsibility to protect them, to keep them fully informed, and to provide even greater levels of genuine warmth and personal care. We must guarantee they can travel assured in the knowledge that we have every aspect of their journey with us covered, while still providing a top-quality travel experience.”

Over the coming weeks, the airline will also introduce wellness ambassadors at Abu Dhabi International Airport in partnership with Abu Dhabi Airports.

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