From 14th to 16th October 2026, the China Outbound & Inbound Travel Market (COITM) takes centre stage at Hall 11 of the National Agricultural Exhibition Center (NAEC) in Beijing.
Running parallel to the exhibition, the event will be simultaneously staged with the COITM Conference at the same venue.
The event also features the participation of officials from the China Tourism Academy and Beijing Municipal Bureau of Culture and Tourism who will address key issues, including digital intelligence, silver travel, and inbound revival.
Co-hosted by the COITM Organiser and TRAVEL INSIGHT, the event brings together 200 exhibitors from over 30 countries and 3,000 trade buyers. Exhibitors span emerging destinations including Azerbaijan, Georgia, Kazakhstan, Morocco, Tanzania, the UAE, and Vietnam.
According to COITM founder and project director Qing Qinghui: “COITM is positioned as an essential B2B bridge facilitating high-value cooperation between global destinations and Chinese travel operators.”
Day 1: Wednesday, 14 October 2026 — Outbound Transformation & Digital Intelligence
| Time | Session Title | Speakers & Panellists |
| 10:00–10:05 |
Opening Speech |
Qing Qinghui (COITM) |
| 10:05–10:15 |
Welcoming Address |
Beijing Chaoyang District Bureau of Culture & Tourism |
| 10:15–10:45 |
Keynote: China Outbound Trends |
China Tourism Academy |
| 10:45–11:05 |
Emotional Value & Experience Economy |
Cao Jian (Utour Group) |
| 11:05–12:05 |
Panel: Digital Intelligence Breakthroughs |
Mod: Zhong Hui; Panellists: Song Bin, Ping Wei, David Cao |
| 14:00–14:20 |
Destination-Themed B2B Stores |
Pan Bo (HCG International Travel Group) |
| 14:20–15:00 |
Panel: Emerging Destinations |
Tunisia Tourism Board & Overseas Tourism Boards |
| 15:00–15:20 |
How AI Reshapes Outbound Travel |
Fliggy |
| 15:20–15:40 |
Belt & Road Travel Enterprise Practice |
Chen Hansheng (Top Tour) |
| 15:40–16:20 |
Panel: Silver Economy in Travel |
Mod: Guo Hongyun; Panellists: CTG Travel, Swan Hellenic |
Day 2: Thursday, 15 October 2026 — Inbound Innovation, Customisation & Ski Tourism
| Time | Session Title | Speakers & Panellists |
| 10:20–10:40 |
Official Address |
Wang Mengmeng (Beijing Municipal Bureau of Culture & Tourism) |
| 10:40–11:00 |
Inbound Product Methodology |
David Dou (China Inbound Tourism Expert) |
| 11:00–11:20 |
High-end Great Wall Inbound Landmarks |
Industry Expert |
| 11:20–11:40 |
WhatsApp for Inbound Agencies |
He Sicong (YCloud) |
| 13:30–13:50 |
Outbound Customised Travel (2026–2030) |
Guo Ming (HH Travel & Ctrip TM Travel) |
| 13:50–14:10 |
Upstream Marketing & Demand Creation |
Jia Jianqiang (6renyou.com) |
| 14:10–14:20 |
20-Year China Travel Narrative Review |
Jiang Hui (Travel Insight) |
| 14:20–14:40 |
Study Tours & Family Travel Upgrade |
New Oriental Walked International Education |
| 15:00–16:30 |
Panel: Ski Tourism in Caucasus & Central Asia |
Mod: Daming; Panellists: Vasily Afanasyev, Andrey, Yi Li, Weir Qiu, Chris Chen |
Day 3: Friday, 16 October 2026 — Market Dynamics & Global Competitiveness
| Time | Session Title | Speakers & Panellists |
| 10:30–10:50 |
Global Inbound Dynamics |
WILDCHINA Representative |
| 10:50–11:30 |
Panel: Inbound Tourist Behaviors & Source Structure |
Industry Experts & Analysts |
