When we talk about Customer Relationship Management, then the name itself gives us a clear idea of what it is all about. As customer is the key part of any business, managing entire customer related activities becomes an important task. Now apart from other business, customer is the center of attraction (customer is king) especially for service industries and when we talk about travel industry, then it starts and ends with customers. The major goal of any travel company is to provide quick service and superior experience to their customers. So not paying any heed to them or the activities/data related to them may bring a major fall down in travel business.
Now when we think of manually managing this entire travel business related CRM tasks like inquiry management, follow up management, cancellation/ refund management, alerts/reminders management and many such data related to your valuable customers, it may lead to inaccuracy and can be very troublesome in terms of time and effort. So Cloud based Travel CRM Software is specially designed for the same purpose which takes this huge responsibility for you and makes your job very easy with its effective automated features.
Cloud based CRM is very easy to use, cost effective and provides single platform to access entire customer related data with single login dashboard. It is the best technology that gives easy access to valuable data on the go, anywhere, anytime the only requirement is the internet connectivity. Good CRM software should be flexible enough to provide customized features as per travel company’s requirements, efficient, improve customer experience and last but not the least is it should be easy to use.
As tourism industry is the biggest service industry in the world and as far as service industry is concerned, quality of service plays an important parameter in business growth and success. As travel industry relies heavily on customers, handling customer data safely is very important. Let’s take a closer look at how cloud based travel CRM software impacts travel industry:
1. 360-Degree view to Customer’s Database: Travel CRM software with its multiple tools provides easy access to entire customer related data such as customers name, address, tour booking history, financial details, inquiries related information and many more. This completely acts as a catalyst for travel company to gain complete access to customer data, to understand their booking pattern, to serve them immediately with required information. This information can be used for future use.
2. Easy Lead Management: Travel CRM allows travel company to manage multiple inquiries/leads easily in efficient manner without consuming much time in it. Lead management includes an easy access to inquiry date, time, source, website details, contact details etc. Once all details are properly entered into the system, multiple actions can be taken like sending thank you emails, payment transaction, follow up emails etc.
3. Follow Up Management: After receiving particular inquiry, if proper follow up with that lead/inquiry is not taken by travel company, then it might result in huge loss as the chances of lead which could have got converted into a permanent customer decreases. Every customer requires a quick and proper response to their queries and this becomes possible due to reliable travel agency CRM software. CRM software records complete interaction between tour operators and customers, so it becomes very easy for travel agents to take a proper follow up with multiple customers. Follow up may be regarding any information they need, any service regarding issues, issue resolution status etc. It bridges any communication gap between travel company and client.
4. Follow up Reminders & Alerts: Taking proper follow up with customers also becomes possible due to auto reminders and alerts feature. As it is hardly possible for travel company to remember every information about each and every inquiry, so there are huge chances of delayed response to customer queries which might force us to lose that customer and client disappointment. Periodic alerts and reminders helps travel agents to take required actions on time like sending multiple emails with required information.
5. Activity, Hotel, Transport Service Voucher Auto generation: It is very difficult to manually note down and calculate expenses incurred by multiple services such as activity done, hotel booked, transport facility etc. availed by customer and to generate service voucher accordingly. It may lead to multiple errors due to complicated calculations and is very time consuming activity. Travel CRM software lifts this load by taking into account the multiple services availed by different customers and by auto generating service vouchers for customers. Thus avoids delays in the operations.
6. Customized Quotation Management: It provides multiple in built quotations formats to present to the clients in customized way as per the clients taste and preferences.
7. Creative Itinerary Design: Travel CRM software also has a provision of creative itinerary design. This software has in built itinerary design with inclusions, exclusions and many more features.
8. Special offers & discounts promotion: This is a very interesting feature that CRM software for travel agency provides. Travel agents can easily promote any special offer, deal on multiple packages going on to the leads via what’s app, SMS, email campaigns etc. to attract them.
9. Customized Report Generation as per Lead Status: It allows status wise leads report auto generation for tracking the current phase of lead and to take desired actions.
10. Easy Cancellation & Refund: Travel operators can make easy cancellations and refunds through travel CRM software.
Now wondering about where and how you will find complete CRM software to address your travel business CRM related needs? Then iTours is the perfect choice for you. iTours is a one stop travel CRM software for small to large scale travel companies to operate their CRM tasks efficiently with its unique features. It gives a complete 360-degree view of customers. iTours CRM feature enables the smooth accomplishment of customer related activities with its easy to use single login dashboard. It not only improves customer experience but also helps in increasing customer loyalty towards your brand. The main focus of this feature is to automate travel company’s CRM activities and help them move towards complete paperless work thus by reducing the need of maintaining lots of papers.
iTours is the leading CRM software for travel agency which is designed as per the changing needs of clients. It can be customized as per particular travel company’s CRM needs. iTours user friendly and very well organized CRM platform is guaranteed to help you serve your customers in a better and more efficient way.
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