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Travel Daily
TourismFeaturesFinland

Finland searches for those who seek happiness

By Kristin Mariano On Mar 15, 2023
TD Editor
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Finland, the world’s happiest country for five years running, is set to reveal the secret to happiness with the launch of a new in-person masterclass which will take place in Finland in June 2023. Applications to the four-day masterclass, held in Finnish Lakeland, are now open.

As the first country to host its own masterclass, Finland will welcome participants to the luxurious, adults-only Kuru Resort in June and share its secrets to happiness at the first, in-person Masterclass of Happiness.

During the four-day experience, Visit Finland will welcome 10 lucky participants and, through the expertise of designated coaches, guide them towards a balanced way of life to assist in achieving happiness, the Finnish way. The coaching covers four key themes: nature and lifestyle, health and balance, design and everyday, and food and wellbeing.

According to the global Oracle Happiness Report of 2022, 45% of people have not felt true happiness in more than two years and 25% don’t know or have forgotten what it means to feel truly happy. Finland, as the home of the world’s happiest people, is therefore keen to help everyone find their “inner Finn”. Those not able to secure a spot at the in-person masterclass will be able to access an online Masterclass of Happiness this summer.

Commenting on the new masterclass, Heli Jimenez, Senior Director, International Marketing at Business Finland said: “A question we often get is: ‘How are you so happy?’ We believe Finnish happiness stems from a close relationship with nature and our down-to-earth lifestyle: it’s not some mystical state, but a skill that can be learned and shared. Finland is full of immersive experiences amongst nature. Our energising forests, charming lakes, and vibrant archipelago landscapes are all perfect places to relax, unwind and get in touch with your inner happiness.

“Now we want to help people find and master that Finnish state of mind. We’ve chosen the best coaches, one of the most breath-taking resorts in Finland, and a time in the early summer amid the beautiful Finnish nature for our masterclass. We feel it’s a really unique opportunity to discover something wonderful and valuable. Anyone curious should definitely apply.”

Applications are open until April. The four-day masterclass will be free of charge for the chosen participants and Visit Finland will also cover travel expenses to and from Finland. Applications for the masterclass are open until 2 April 2023: applicants can apply individually or with a friend or partner.

To apply, head to Visit Finland website.please visit: .

MASTERCLASS OF HAPPINESS

– The first Masterclass of Happiness will be held between 12 and 15 June 2023 at the Kuru Resort in Finland. Ten chosen participants from around the world will arrive on 11 June and depart on 16 June.

– Applications are open until 2 April 2023. Applicants can apply individually or with a friend or partner. The experience is organised by Visit Finland and is entirely free for all participants.

– The coaches of the masterclass are leading experts from various fields who will help the participants find inner balance and connect with nature and themselves.

– Kuru Resort, the location of the four-day masterclass, is a luxurious resort surrounded by fragrant pine forests and breath-taking views, situated in the Finnish Lakeland. Their luxurious villas are designed from the ground up with natural connections in mind. Each villa also has its own spa and sauna.

Visit Finland
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