Looking at the world from a consumer’s eyes, in this new normal, the biggest concern is safety and sanitisation as they step out of their homes. Understanding this, OYO has rolled out its month-long campaign – ‘Fir Badhega India’ to pay tribute to the spirit of 1.3 billion Indians, as they gear up to move forward with hope and undying resilience.
Furthermore, the campaign aims to build trust towards the group as it goes onto highlight OYO’s ‘Sanitised Stays’ initiative, under which the hotel chain has taken several precautionary measures to maintain the highest standard of hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests back safely.
The video captures the small nuances of the new-normal way of living in a subtle yet impactful manner. ‘Fir Badhega India’ plays on the reality of today with the heart-warming Indian touch where strangers help one another and move forward together but this time, with utmost precaution.
Commenting on the purpose of the campaign, Mayur Hola, head of global brand at OYO Hotels & Homes said: “Living responsibly, maintaining adequate distance, offering safe, sanitised experiences is par for the course today. It is the responsibility of each individual and business.”