In a move to capture the burgeoning domestic leisure and family staycation market in Metro Manila, ibis Styles Manila Araneta City has rolled out a trio of dedicated character-driven offerings anchored around its playful mascot, iBear.
The fresh line-up spans themed accommodation, fully hosted children’s celebrations, and bespoke retail merchandise, reinforcing the property's design-led, family-friendly positioning within Quezon City’s bustling commercial district.
Central to the initiative is A Beary Cozy Staycay, a tailored urban retreat housed in the hotel’s newly dressed Family Room.
Outfitted with custom character pillows, vibrant bed runners, and dedicated amenities, the package is priced at PHP 11,499 nett per night.
The offer accommodates two adults and two children aged 12 and below, inclusive of a buffet breakfast at all-day dining venue strEATs and a themed welcome amenity.
Get experiential with iBear
Beyond overnight stays, the property is capitalising on the robust market for experiential milestone events with A Beary Fun Birthday Bash.
Held at strEATs, the package starts at PHP 13,000 nett and provides two hours of venue hire, complete with an emcee, audio-visual support, bespoke decorations, activity packs, and a 30-minute appearance by iBear.
The offering is supported by curated children’s set menus from PHP 549 nett per head, alongside group dining options for up to ten guests.
As an added incentive for larger events, organisers booking for 50 or more guaranteed attendees receive a complimentary overnight stay in the themed family room.
Introducing the iBear Collection
To complete the guest journey, the hotel has launched the iBear Collection by STYLESsentials, a retail range featuring branded tote bags, mugs, and plush cushions available at the fourth-floor reception desk.
According to ibis Styles Manila Araneta City general manager Therese Galindo: “iBear reflects the playful spirit of ibis Styles Manila and the kind of experiences we want families to enjoy together. From memorable staycations and celebrations to keepsakes they can bring home, he adds a sense of fun and imagination to every touchpoint. We hope iBear becomes a familiar part of the moments families create with us.”
Accor's ongoing expansion of tailored lifestyle touches highlights a broader trend among midscale city properties seeking distinct identity markers to build local brand loyalty.
Nestled within Araneta City’s Gateway Square, the hotel remains well-poised to leverage its connectivity with adjacent retail, dining, and entertainment venues to attract multi-generational weekend leisure traffic.
