Fourth Asia Super Team unveil overall winners and reveals MICE big data


The fourth Asia Super Team competition, organized by the Bureau of Foreign Trade and executed by TAITRA, organized a major press event for the final at Taipei International Convention Center. Where it also announced the first MICE Destination survey results with big data marketing. Seven participating teams performed a dream stage show about Taiwan in early 20th Century. In the end, BUN Corporation from Japan won the championship.

 Competition and the first MICE destination survey attract record responses

 In response to global marketing trends, ASIA SUPER TEAM this year integrated the innovative big data marketing model, and conducted an online survey among business travellers in Northeast Asia and Southeast Asia. It attracted more than 4000 responses, and more companies to register ever in ASIA SUPER TEAM history since 2014. Survey results will be important references to future MICE marketing campaigns by Taiwan.


Themed “Adventure to Dreams”, ASIA SUPER TEAM this year invested corporate teams from seven countries to challenge themselves in Taiwan over two days, including cooking local signature dishes, baking, modern dance performances, and finding answers throughout local history. At the press event, all participants performed a theatre play around Taiwan in early 20th Century, and demonstrated how people in different industries pursued their objectives.

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