Wego, a popular online travel agent (OTA) in the Middle East and North Africa (MENA), has announced its new partnership with the Tourism Authority of Thailand (TAT), to increase travel demand to the country from the MENA region.
Under the new agreement, Wego will promote Thailand as a “friendly, beautiful, cultural and historic destination” and will push bookings for, both, on and off- season to the Land of Smiles.
“Unique leisure and business offerings to travellers all year round”
The new partnership is expected to generate destination awareness and promote tourism to Thailand focusing on the great experiences, events and all year-round activities. Travellers will get to try the local traditions and festivities and explore trending destinations in Thailand such as Ayutthaya, Chiang Mai, Sukhothai, Samut Prakan, Chon Buri (main image), Phuket, Songkhla, Suphan Buri and Bangkok.
Mamoun Hmedan (above left), managing director of MENA and India at Wego, said: “Last year, we saw over 5 million searches from MENA travellers on Wego to Thailand. The country continues to provide unique leisure and business offerings to travellers all year round. Our partnership with the Tourism Authority of Thailand further supports our strategy to partner with leading tourism boards around the globe and increase the number of bookings and searches to these destinations.”
The mix between beaches, food, nature and culture along with the diverse activities and the mesmerizing island escapes that Thailand offers have put it among the top favourite global destinations for MENA travellers.
Pichaya Sais, director of TAT’s Middle East office (above right), said: “With the way people are booking holidays becoming more and more digitally-focused, it is important for us to ensure we are creating forward-thinking and digitally-advanced partnerships that make Thailand as easily accessible to visitors as possible. Last year, we welcomed over 550k visitors from the Middle East and we hope that this partnership with Wego will help us build on this.”